Weather Forecast for Film Days

The weather on the three days that we would like to film seem to be appropriate however if the weather does turn bad we have decided to take warmer clothing and work with the weather rather than around it. This forecast shows that it would be cloudy and not very windy, this is what we would want anyway especially for November time of year.

Equipment

• Cannon 350 D DSLR

• x2 Sony Camera - DCR - SX34

• Cannon Recording Camera

• Car Lights

• Tri-pod's

• Portable Speakers

Beth and I decided that we would use three filming camera's throughout our two days as we could receive a wider variety of shots and angles. The advantage to this is that we would be able to have more than enough footage and when we need any fillers or transitional shots we could use any extra footage. To make sure we keep the quality of our filming to the standard of how we and our audience would expect to see it, we are taking Tri-pods for each of the cameras. We are also taking a regular camera for snap shots, character profiles, location, visual proof of equipment and what we did throughout the day as well as using some shots for CD cover and/or a poster. As we don't own any portable or professional lighting we decided to film mainly during the day, however if we desperately needed any extra shots or we decide we want some, we would use the car head lights to high light the actors. Beth owns some portable speakers and this would help us when we need to match the music to shots as well as the lip-syncing. Recently a lot of pop music videos have also included speakers or dancing with speakers in their video so there may be a couple of shots we could include if on the day it seems appropriate.

Potential Problems

• Rain/Wind - The weather could turn badly and may jeopardisethe atmosphere that we will be aiming for.

• The fairground stall owners may not allow us to film their stall.

• Fairground might not be open.

• The tide may be in and/or the sea is very unpredictable.

• The male may not be able to make our film day and so would result in us having to find a back-up in short notice.

To work around these problems we would have to either postpone the filming dates or try to work with the weather. We would have to travel up the coast to our "back-up" fairground, where it is similar to the Skegness fairground it is just further to travel. Whether the tide is in or that the sea is rough, we could still use clips of it as it is and we can work around it as there is a sea wall which could work just as effectively as on the beach. If for whatever reason our male cannot make the filming days we have one other friend who wouldn't mind stepping in if we really need him.

Prop List

 

 For our props we researched through different pop/beach music videos to see what they used as their props. A lot of videos included food, we chose to look specifically at Candy-floss as it is a typical fairground/beach food. We also thought that our female character should be portrayed as sweet and innocent and so we thought candy-floss looks the most innocent as well as tasting sweet! Another sea-side food is chips so we have decided to have our leads eating a bag of chips on the pier and maybe on the beach as well. On the pier we are going to use shots of the girl looking through a telescope at the beach and then typically notice the guy on the beach. We have decided to do this as we can use a fish-eye effect as well as it fits well with our narrative.

Actors

Briefing:

We first briefed our actors about the story line; that it is a stereotypical movie-love story set in England at the beach/fairground. We have told them that the genre is pop and that it is an upbeat song which puts across the vibe of happiness and youthfulness. We also told them that we wanted it to look as natural as possible and try not look forced, so anything that feels or comes naturally we would be open to do or try.

Actors Profile:

Female - Bronwyn, A2 Drama student

As well as featuring in this video I will also be helping to produce as part of my A2 Media course alongside Beth. I am 5"5ft, Blonde hair and Blue eyes. We have noticed in a lot of pop music videos blonde performers usually have a tall dark male in their videos.







Male - Hayden Cirino, full time work

Hayden was a previous member of Drama at AS level group and knowing this we thought he would be appropriate. He is 5"11ft, Dark hair and Hazel eyes. We decided he would also be appropriate as he fits in with the conventional pop video male type against the bleached blonde female lead singer. We also thought it was convenient as he doesn't have any serious commitments like school at the moment.

 

 

Female Costume

 Beth and I decided we would look at loose clothing or oversized tops which would be relevant to ther pop genre as well as the narrative. However we may need to rethink this as the time of year we will be filming in is October. With this in mind our alternative costume would be quite wrapped up, the knit wear and scarf look. We have decided to go for quite sandy yellows and light autumn colours to brighten up the video as well as to make it look happy and positive. This would also become relevant to the surroundings as we couldn't have a summer look with autumn surroundings.

Idea Three - Fairground location

Our third location idea is to film at a fairground, we thought a fairground would be a good idea as the setting relates to younger generations and revolves around enjoyment which is the vibe we want to give out with our track. We found two different music videos which have previously been set at fairs one being JoJo's Baby It's You and the other being Shapeshifters Lola's Theme. Although both of these are slightly different because of genres; Jojo is pop and Shapeshifters although 'chart music' is more dance. Therefore we are more inspired by Jojo's video out of the two.

We were looking at various locations and decided we liked Mablethorpe as it is a grounded fairground and will be easier to do any extra filming if we needed to. However after our pitch we received some audience feedback about a closer and possibly more attractive fairground in Skegness. After some consideration and research Beth and I decided that the Skegness location would be more practical to use due to the travelling distance.

Jojo's video also had some shots which we thought could be suitable in our video. We like the idea of the male winning toys or a game of some kind for her, we also liked it being set at night time as it seems more atmospheric for the theme and directed age group. Beth and I also thought that a couple of shots could be of the girl eating pop-corn or candy floss or some kind of fairground food whilst walking around the fairground or during singular singing shots.

Ideas for Costumes and Make up

Our Pitch Notes/ Script

Key:

 abc  - What I say

//// - Change of slide

Riley Biederer is a 17 year old female singer from Atlanta, America. The student began writing her own songs with the help of Garage Band on her neighbours laptop. Riley was recently houndered by the GA music hall of fame in 2012, this gives recognition to young performing artists for their outstanding achievements and talents. Out of her 5 written and produced songs, we decided to choose ‘Daylight.’

PLAY SONG

We chose to use riley and this particular song as we felt her music sounded very professional and could be seen in the charts against other pop artists, we also felt that this track was exactly what we set out to find -In the back of our heads we knew we wanted to go with the pop genre but we specifically wanted it to be upbeat.  

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Our first impressions when listening to this track was that it was a happy, upbeat song which younger generations would listen to we therefore it felt necessary that this came across in our music video, so we took a look at what is currently in the charts like riley biederer and came up with this mood board for our initial thoughts, ideas and inspiration for ‘daylight’.

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We believe the general story line within the music video should relate to the lyrics and emotions received from the song. For example, the lyrics have the common theme of nature/weather running through them which means we could have some interesting location choices to amplify this. Furthermore as stated earlier this song is aimed at a young generation, because of this we want to revolve the music promo around teenage actors, getting up to what they stereotypically do and falling in love/having a crush.

We felt personally that this promo needed to include partly singing and partly storyline/narrative. We didn't want to use band or instrument shots within this music video as through our research, pop promos conventionally tend not to include this.

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Our first idea of a location was the beach. We came up with two separate beach locations with the first one being Wells in Norfolk. We like this location as It’s very scenic and also versatile, before reaching the beach there is also a woods in which we could also film in and include within the music video, this beach also tends to be quite quiet, especially on weekdays when we plan to film and the impression of a desolate beach will make the video look more private and ‘high end’.

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Our second location choice is also in Norfolk at Cromer. This location stood out to us for different reasons. Cromer beach is framed by cliffs and unlike wells, also has a pier which we could imagine being a good scenic view as part of our promo. Both of these destinations are within a two hour drive which makes them easy to get to and not to far away if worst came to worst and we had to re shoot some footage for example.

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Our Second location idea is a woodland area. Our two choices are Sherwood Forrest in Nottingham, and Sandringham Forrest in Norfolk we both agreed that these were equally aesthetically pleasing and although in different directions to one another exactly the same distance away from Bourne -both being just under an hour and a half away making them reasonable destinations.

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Our Third and final location idea is to film at a Fairground. We have found a stable fairground in Mablethorpe which is 1 hour and 33minutes away so it is affordably reachable. We decided this might be the most appropriate fairground as other fairgrounds which would be on are travelling so may not be as easy to film especially  if we have to go back for a second day of filming. We thought a Fairground would be appropriate for this song as a fairground is for young people and it’s quite different to the usual pop video locations.

 

Meeting

09/10/2013

• Film Planning:

Thursday to do single shots of just the girl on the beach and pier as well as the deserted beach section, beach/ casual wear

Friday would be to involve the guy and perhaps the group of people, beach/casual wear. As well as shooting at night the Fairground.

Saturday any extra shots needed, pier and beach shots

• We have also discussed the hair make-up to look natural with the summer time beach effect.

• Single shot types, overlapping two images, focusing and unfocusing from lights similar to Caggie Dunlops video.

Location Idea 2

Location Idea 2

Our second location idea is a woodland setting this idea originally came from watching Carly Rae Jepson's music video feating Owl City for 'Good Time'.

Mood board for woodland location/theme

Sherwood Forrest
Sherwood Forrest in Nottingham is one of our first choice locations, Beth and I both agree that this location is asthetically pleasing, being home to one of the oldest oaks (major oak) in brittian, making it a landmark place, and also for being an easy to get to destination.

Location Idea 1

Location Idea 1

Our first idea for a Location was the beach, this was inspired by Taylor Swifts music promo for 22. In which we see a young group of friends enjoying themselves (feeling 22) talking about the ups and downs of being young girl and the cliche concerns young people have.

"It feels like a perfect night to dress up like hipsters

And make fun of our exes, uh uh uh uh

It feels like a perfect night for breakfast at midnight

To fall in love with strangers uh uh uh uh

Yeah

We're happy free confused and lonely at the same time

It's miserable and magical oh yeah

Tonight's the night when we forget about the deadlines, it's time uh oh

I don't know about you but I'm feeling 22

Everything will be alright, if you keep me next to you

You don't know about me, but I bet you want to

Everything will be alright, if we just keep dancing like we're 22, 22"

Mood board for beach location/theme

Wells

We like the idea of using Wells, Norfolk as our location as it's a very pretty setting, its also a very versatile setting, as it also includes a woods, which we could possible include within our video. Moreover its accessible to us, meaning we'll be able to drive there with no fuss. Beth & I also think this setting would work for our music video as in the weekdays (when we would film) the beach has very little in the way of tourism, making it look desolate and therefore more effective in a promo.

Cromer

Our second choice of beach locations is also in Norfolk at Cromer. This location stood out to us as its almost an opposite of wells next to the sea, Cromer beach is framed by cliffs which we think aesthetically would make our music video look more high budget and grand, Cromer also has a Pier unlike our other setting which we both can imagine being an effective part of our narrative. This location is also in reach, being a 2 hour drive.

Pembrokeshire
Our Final idea of a beach location is Pembrokeshire, Wales. We felt that Pembrokeshire would have been a perfect setting for our music video as it's scenery is beautiful yet varied for us to create a vast shot list yet all flow. Furthermore it is also deserted, again making for what would feel like a more private, high budget promo rather than tourists possibly getting in the way of filming. Our downfall though is that this destination is a five hour drive away from us, making it incredibly hard to travel there and also very pricey in fuel. moreover if it was the case that we needed to get a few extra shots it would be a mammoth task to travel back, whereas our other location ideas are more realistic.

Initial Idea For Music Promo

Initial Ideas For Music Promo

When we first listened to our chosen track Beth & I both agreed that this was a very upbeat, happy, youthful song which we felt necessary to show throughout the music video. We researched what was already in the pop charts for what had the same appeal and took inspiration from their music promos, here's the first moodboard for our very first ideas of what we imagine to see alongside Riley Beiderers Daylight.

We felt that this song should include the general gist of groups of young people, acting like a stereotypical teenagers and enjoying themselves, furthermore we wanted the video to relate to the lyrics of the song, the lyrics have the common theme of nature/weather running through them which we felt would be perfect for location choices. Furthermore we felt that the promo needed to include the actor partly singing and partly included in the storyline/narrative although we didn't want to use band shots as conventionally pop promos tend not to film musicians with a band and all the separate instruments. We also had the idea when it comes to editing the footage to put a gentle filter over the clips, to make them look slightly different like Carly Rae Jepson has in her song 'Good Time'.

Our tryout/example:

We also took inspiration from Ariana Grande's music video for Baby I, as we wanted to include glares from the sun within our music promo as our song is called Daylight we felt this would be quite fitting and also looks aesthetically pleasing.

Costume Planning Notes

Costume Girl –

Pier shots –

Casual, jeans, white T-shirt, converse

Beach –

Bikini underneath long t-shirt/dress, holding sandals

Fairground –

Shorts , skater dress, denim shirt

Hair and Make-up –

Beach hair/wavy, natural look

Girl group –

Casual/beach wear

 

Costume Guy –

Pier shot –

Jeans, casual checked shirt

Beach –

Shorts, beach wear

Fairground –

Jeans, casual checked shirt

How we chose "Daylight"

When it came to choosing our music we discussed which genres we would be most interested in and we short listed Pop, Acoustic and Indie. We thought that these would be the best to choose from as the target audience for them is around our age so we could relate and perhaps make a more effective video.

Pop - is music that is very eclectic, often borrowing elements from other styles including urban, dance, rock, Latin and country.

Acoustic - music which comprises music that solely or primarily uses instruments.

Indie - (rock) a genre of alternative rock music, (dance) a type of dance music rooted on indie rock and indie pop

As we started looking into the genres in more detail we found that Pop was the genre we wanted to cocentrate fully on. Once we had decided that we looked up unsigned artists on: http://www.unsigned.com/
We found a few options but they weren't quite what we were looking for so we looked at other sites like YouTube. As well as looking at single artists we considered bands but realised we probably wouldn't be able to get the instruments or band members and so we decided to stick with single female artists for us to then create a narrative with. We found a few more artists which we liked one called Riley Birieder, another Tori Kelly,

After listening intently to the various different artists we decided the female artist we wanted to use a song from was Riley Biriederer.

Inspirational Videos towards my Music Video Promo

 Rhianna - Only Girl In The World

Location Ideas

Beach Ideas

 

Cromer Pier – We like the idea of a pier as it can be seen as quite romantic and at sunset, we could use some silhouetting elements of two people standing together next to the water. We have researched the tide times as well just so we know the time scale of our day and what times would be appropriate to shoot on the beach so we can use our limited time wisely.

Wells – we like the location of Wells as it has a woods in the background and as we are thinking about using some shots in the woods we thought this location would be appropriate as well as the beach is quite simple and easy to access. It is also quite an ageless place so would be appealing to our target audience.

Hunstanton – We looked at this location because it has some nice elements which could be relevant to our video. Another positive point is that Hunstanton is only one hour and twenty eight minutes away which is one of the closer locations.

Pembrokeshire - We have also considered beaches that are well known for their beauty like Pembrokeshire. However the distance is an issue as well as we couldn’t really afford to bring over a group of people to Wales.

 

We especially liked the sunsets and general layout of this beach for our music video. Even though is quite a distance away it has inspired to do similar shots on beaches nearer by.

Wood Ideas

Bourne woods is a picturesque simple woodland. Which is within walking distance to where Beth and I live. We know this woods well and know some interesting and appropriate areas to film at.

Doll woods is next to Thurlby and is asside the housing estate which means it is quiet, peaceful and the autumn colours are quite atrractive. As it is Thurlby the drive is only about 10 minutes which makes it extremely affordable and easy to move around all our equipment.

Sherwood Forest is well known for it's beauty. It is a very popular wood area, which could be affective while shooting the group youthful shots. It is quite a distance away however it is still an affordable distance. We would use the woodland shots especially with the group youthful shots.

Questionnaire and Results

We created a questionnaire to gain research on what an audience would like and expect to see within a music promo. Here is a copy of the questionnaire we handed out to people.

How old are you?
…………………………………………………………………………………….
Gender?
Male⃝ Female⃝
How often do you listen to music?
Daily basis ⃝ Couple of times a week⃝ Weekly⃝ Rarely⃝

Out of the times you do listen to music, how often do you watch the promotional video for a track?
Every time⃝ Mostly all songs⃝ Some songs⃝ Rarely⃝ Never⃝

Where do you watch the music promo?
Youtube⃝ Vimeo⃝ Social networking i.e. Facebook/MySpace⃝
Television state channel⃝…………………………………. Other please state⃝…………………………..........

What makes you watch a music promo?
……………………………………………………………………………………………………………........

How many times would you watch a promotional video over?
……………………………………………………………………………………………………………........

What’s your favourite genre of music?
……………………………………………………………………………………………………………........

What do you expect to see in a music video
……………………………………………………………………………………………………………........

Do you have a preference as to what you would like a music video to be like? e.g. choreographed dance, narrative, band performance etc.
……………………………………………………………………………………………………………........

What would you like/expect to see within a pop music video?
……………………………………………………………………………………………………………........


Results
Through the results that we received from our completed questionnaires, we found that 100% of our audience members listened to music on a daily basis, showing that they're all passionate about music which should make for a good set of results. The majority of the audience said they only watch some of the music promos for the music they listen to and only three of the audience members said they rarely watch music promos. (needs to be continued)

Here's some of the feedback we recieved from our questionaire

Genre: History of Pop music

 

Pop music has evolved from the Rock 'n Roll era of the 1950's and is still going to this current day. Since the the 1950's pop music has owned the widest audience, the influential sound which is inspired by Rock 'n Roll especially after Bill Hayley's "Rock Around The Clock". 

Pop Music Video

Technical Conventions =

• Shadows, mise en scene, reflects atmosphere, equal division of shots upon band members or focus on key members.
• High lighting
• Bright lighting
• High angle/ low angle, special lighting effects
• Close-ups/ Extreme close-ups
• Animation and video special effects (C.G.I, Green Screen)
• Colour effects - often monochrome / black and white

Performance Terms =

• Fast pace of editing
• Mainly straight cuts
• Bright lighting
• High/low angled shots
• Bright colours
• Panning

• Editing to reflect pace of music
• Special lighting effects
• High lighting
• Equal division of shots upon band members
• Whole shots
• No real sound effects

• Colour effects- often monochrome
• Dubbed sound
• zooming out/in
• Shadows

• Mise-en-scene reflects atmosphere
• Animation
• Montage
• Performance clips and Band shots