Disjuncture would be used to make the music
videos more memorable, although the video doesn't have anything to do with the
lyrics it may be something that is current to the era or something unusual
which would stay in people’s minds.
1920's - 1970's Music videos have developed from the 1920's when producers created Talkies, soundies and short's. When talkies were created many musical short films were produced these were an important precursor to the music video and consequently some of the most renowned music videos have themed or copied musical films in their music videos like: Madonna's "Material Girl" was anreenactment of Marilyn Monroe's "Diamond's are a girls best friend" from the film Gentlemen prefer Blondes.
An example of a simple and basic start to creating a music video would be Bob Dylan's 1960's video "Subterranean Homesick Blues". In this he is in an alley holding up cards with the lyrics of the song and that was the it for the rest of the video no editing or effects. Around this time t.v music programs were popular, they showed performances that were live and mimed, chart based music videos, films, "Top of the Pops". Top of the Pops was a long running popular British t.v show began playing music in the 1970's. A development of the basic music video was The Beatles "Strawberry Fields Forever" in 1962. Their promotional video which later became known as a music video included reverse film effect, stop motion animation, jump-cuts from daytime to night-time, and The Beatles playing and later pouring paint over an upright piano.During this time as well the first constructed band were created The Monkee they went on to have their own t.v show.
As well as the hit program Top of the Pops and the start of the "punk" era the 1970's also contained it's first free music video which was Queen's "Bohemain Rapsody". This video contained shots of the whole band as well as singular shots of each band member faded on and off of backgrounds.
1980's In 1981 MTV came in controlled by the US. The channel's demographics was that it was:
White people dominant
Rock Bands
Budgets
New Romantics
Black rap video's ignored
A controversial video which included mixed race of people was Aerosmith/ Run DMC's "Walk this way". Another Promo video which broke the traditional format of music video was Madonna's "Like a prayer" this included a black man but not only that the man was playing the part of Jesus.
Influential and Controversial Videos:
Alex Gopher's "The Child" directed by Antoine Bardou-Jacquet was seen as an influential video in 1999 as it uses the typographic forms of words to represent buildings, cars, people of New York city.
Another is Ok's "Here we go again" in 2006 directed by Trish Sie, a creative "zany" treadmill routine which in social-media terms became immediately "likable".
Britney's "Baby one more time" was deemed as influential as male/female pop artists used the format from this video in there's but changed the faces and names.
Guns N' Roses "Welcome to the jungle" was seen as influential to heavy metal coming from Scum Planet.
Convergence:
Convergence is the flow of content across multiple media platforms. This is used by all types of media as technology has improved and enhanced.
.jpg)
