We have looked at Ed Sheeran's You Need Me But I Don't Need You music video and we then annotated his lyrics. We did this to look at the meaning of his lyrics in depth as well as linking the content of his video. As we annotated the lyrics we looked at how he made a point of not being a manufactured artist as he writes and performs his own songs. He also links a lot of current social and cultural topics like going to the well known performing arts Brit School and the message is that he is where he is through pure talent. Lyrics:
The
introduction of the video starts with Ed playing the guitar to show
performance, it’s in black and white which links to the lyrics about being
simple and not complicated. He also features throughout the video through quick
cutaway shots playing his guitar and this would relate to the lyrics later on
when he states he writes his own music.
I have chosen Ellie Goulding's Figure 8 as the editing and effects I found really interesting. She uses variety of shots like, extreme close-ups, close-ups, mid shots. I particularly like the beginning when she is walking across the floor and the shot is upside down as well as reversed, it is then flipped to the right way round but continuing to be reversed as well as looking like she is walking forwards. I thought this was effective as it fits with the narrative as well as the lyrics. I also think that a particular movement from one shot to another was a good effect this was when she was whipping her hair round on the bed and the transition to the next shot where she is on a chair and completes the whip. I think I am going to attempt this movement similarly in my Music Video Promo. She also uses a prop which recurs in most shots; a red piece of cloth which could symbolise the lyrics and link to the narrative.
Christina Aguilera's Ain't No Other Man is one of my inspirational videos due to her incorporation of 1930's and 1940's musical styles as well as setting it as the 20's/30's era. I thought that this was a memorable and appealing video, which proved effective and attractive to her target audience. She states in the narrative an alter ego Baby Jane, a few artists like Nicki Minaj create alter ego's for there video's it seems to create another level for the audience. This video also includes band shots but in the "20's club" this effectively completed the 20's/30's theme.
Eminem's Without Me video I remembered as it's editing and animation features a number of scenarios built around its context. This included Eminem and Dr. Dre as parodies of comics in general, specifically Batman, Robin and Blade trying to save a child who bought a copy of The Eminem Show that has a Parental Advisory sticker. The animation stood out for me as it was entertaining and different from other videos similar. It's inspired me to think about perhaps using animation or an element of it in my Music promo as it could help complete it. features a number of scenarios built around its context. This included Eminem and Dr. Dre as parodies of comics in general, specifically Batman, Robin and Blade trying to save a child who bought a copy of The Eminem Show that has a Parental Advisory sticker. The animation stood out for me as it was entertaining and different from other videos similar. It's inspired me to think about perhaps using animation or an element of it in my Music promo as it could help complete it.
Ideas: We liked the idea of themeing our prelim around the night sky and stars, so we decided we would continue that theme through the costume. The Tutu I own looks similar (when on) to a stereotypical "star" and thought it was also appropriate with the ballet theme. We also tried to incorporate the lyrics to make a narrational video like on the word "lightning" there would be a shot of the girl doing the splits to symbolise lightning.
Final Product:
Ellie Goulding's Starry Eyed
Inspiration:
We looked at Kate Bush's Wuthering Heights video as we liked the effects of the lights and the various camera angles and shot types. As well as the use of the lighting and how simple looks just as effective.
We also wanted to include elements of Ellie Goulding's Lights video, as the effects I thought were relevant to our prelim as well as a challenge to work out how we could do it.
There are three types of narrative structure which are balanced with performance:
Amplify
Contradict/Disjuncture } - Lyrics
Focus <- Illustration
Examples:
Cold Play - The Scientist
Madonna - Material Girl
Intertextuality
This refers to the process where one media text may take ideas from another existing text - it may be a carbon copy, a pastiche, a parody or a homage - e.g a music video may borrow elements from a well known film.
Representation
Representation can be portrayed through many different aspects in a Music Video. Video's like Madonna's Diamonds are a Girls Best Friend showselements ofGlamourandplaying out the "popstar" lifestyle.
Another is the "mean and moody" look which a lot of rock and rappers videos include as part of their image. This would usually co-inside withguitar solo'sto show their talent and appeal to the women of the audience. They may infront of the camera perform someanti-establishment activitylike, smashing up instruments to prove a point to the industry of what and who they are.
Female artists tend toseductively posethis would be to appeal to the male audience, as well as maybe giving a confidence boost to women who enjoy her music. The typical "music video girl" costumes are usually very revealing as they strut around inshortskirtsand showingcleavageas a sex appeal. They also iuncludedance routineswhich are then sometimes seen as iconic and the video is watched repeatedly to copy the moves, an example of this would be Rizzle Kicks Mamma Do The Hump.
Usually a music video has shots atdeserted locationsand with astraightforward narrativeas a complicated narrative hasn't been proven very effective or relatable. Some videos include crowdshots or the artistplaying to an audience, this would be to make the audience feel like they have front row seats as they get to see the performance close up. A few music videos like to createcharactersas part of a story to follow the lyrics. Some of these characters are from the well known stories or like Niki Minaj are just created. These are then set usually inurban locationsas that is where the action is usually. Another element which can work quite effectively if created well isvoyurismas audiences like to see something different.
Intertextuality
Homage - Imitation is the highest form of flattery
Pastiche - Using the imagery of one text to make a comment about another
Controversial videos would be videos that go against the majority of what the public would expect and deem appropriate for viewing an example would be Smack My Bitch Up - The Prodigy
Disjuncture would be used to make the music
videos more memorable, although the video doesn't have anything to do with the
lyrics it may be something that is current to the era or something unusual
which would stay in people’s minds.
1920's - 1970's Music videos have developed from the 1920's when producers created Talkies, soundies and short's. When talkies were created many musical short films were produced these were an important precursor to the music video and consequently some of the most renowned music videos have themed or copied musical films in their music videos like: Madonna's "Material Girl" was anreenactment of Marilyn Monroe's "Diamond's are a girls best friend" from the film Gentlemen prefer Blondes.
An example of a simple and basic start to creating a music video would be Bob Dylan's 1960's video "Subterranean Homesick Blues". In this he is in an alley holding up cards with the lyrics of the song and that was the it for the rest of the video no editing or effects. Around this time t.v music programs were popular, they showed performances that were live and mimed, chart based music videos, films, "Top of the Pops". Top of the Pops was a long running popular British t.v show began playing music in the 1970's. A development of the basic music video was The Beatles "Strawberry Fields Forever" in 1962. Their promotional video which later became known as a music video included reverse film effect, stop motion animation, jump-cuts from daytime to night-time, and The Beatles playing and later pouring paint over an upright piano.During this time as well the first constructed band were created The Monkee they went on to have their own t.v show.
As well as the hit program Top of the Pops and the start of the "punk" era the 1970's also contained it's first free music video which was Queen's "Bohemain Rapsody". This video contained shots of the whole band as well as singular shots of each band member faded on and off of backgrounds.
1980's In 1981 MTV came in controlled by the US. The channel's demographics was that it was:
White people dominant
Rock Bands
Budgets
New Romantics
Black rap video's ignored
A controversial video which included mixed race of people was Aerosmith/ Run DMC's "Walk this way". Another Promo video which broke the traditional format of music video was Madonna's "Like a prayer" this included a black man but not only that the man was playing the part of Jesus.
Influential and Controversial Videos:
Alex Gopher's "The Child" directed by Antoine Bardou-Jacquet was seen as an influential video in 1999 as it uses the typographic forms of words to represent buildings, cars, people of New York city.
Another is Ok's "Here we go again" in 2006 directed by Trish Sie, a creative "zany" treadmill routine which in social-media terms became immediately "likable".
Britney's "Baby one more time" was deemed as influential as male/female pop artists used the format from this video in there's but changed the faces and names.
Guns N' Roses "Welcome to the jungle" was seen as influential to heavy metal coming from Scum Planet.
Convergence:
Convergence is the flow of content across multiple media platforms. This is used by all types of media as technology has improved and enhanced.
We liked the idea of themeing our prelim around the night sky and stars, so we decided we would continue that theme through the costume. The Tutu I own looks similar (when on) to a stereotypical "star" and thought it was also appropriate with the ballet theme. 
Usually a music video has shots at deserted locations and with a straightforward narrative as a complicated narrative hasn't been proven very effective or relatable. Some videos include crowd shots or the artist playing to an audience, this would be to make the audience feel like they have front row seats as they get to see the performance close up. A few music videos like to create characters as part of a story to follow the lyrics. Some of these characters are from the well known stories or like Niki Minaj are just created. These are then set usually in urban locations as that is where the action is usually. Another element which can work quite effectively if created well is voyurism as audiences like to see something different..jpg)
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